Rapala

Rapala's brand features include a commitment to unwavering quality, meticulously crafted lures that are hand-tuned and tank-tested before leaving the factory, and a focus on innovative, realistic designs like the original floating lure. Key features across their product line include a natural baitfish profile, balsa wood construction for classic lures, premium VMC hooks, and designs like the classic Rapala "wobble" action or the Slashbait® action for different fishing styles